I love Trivium so I was so stokked when I heard they were putting out a new album! Continue reading ‘Lou’s One Sentence Review of In Waves by Trivium’
An Ugly Black Splotch
I was riding the Metro North home last night after a great night with the guys from Ëko when I snapped this picture.
Notice that black square in the bottom left? The one that’s taking away from an otherwise visually pleasing advertisement? This is called a QR code.
QR codes were designed to be scanned by smart phones to give users quick access to premium content or a brand’s website in a way that is measurable. While a code like this makes sense to a computer or a smart phone, they look hideous to anyone viewing the ad. App stores and mobile browsers have evolved to the point of making such shortcuts unnecessary and outdated. An anecdote: I had a single serving friend on a flight to Buffalo once who tried to convince me of QR codes efficacy. Her employer? The yellow pages.
In my mind, nothing should take away from a brand’s eye-catching logo. When I see an ad, I want to come away with an idea of what a company’s value and vision are. That message has to stay with me; it has to inspire me to want to buy. The only thing that stayed with me here was an ugly black splotch
Have you ever scanned a QR code? Do you think they’re as ugly as I do? Do we need shortcuts like these when App environments like the App Store and Android Market exist?
*You* Go to Hell
I recently logged in after a long period of inactivity, (I get bored of WordPress often) and found this in our spam comments on our contact page:
I’d like to ask questions of this bullshit diet spam website. Who or what is my God? What are rules I set forth? Am I going to hell or is Ross going to hell? This is what happens when spam bots don’t designate the antecedents to pronouns! Either my soul or Ross’ or GASP both ours could be in jeopardy and I don’t know now!



